His heart belongs to cycling but Fabian Cancellara sees great potential in triathlon. Following his retirement, the Swiss cycling icon is now becoming a partner of the TriStar Triathlon Series.
The two-time Olympic champion and four-time world champion Fabian Cancellara remains loyal to the bike. But not just to cycling. He has decided to become a partner of the TriStar triathlon series along with the founders of the brand Georg Hochegger and Armin Meier. “I was instantly fascinated by this triathlon format, as it is strongly oriented towards cycling,” explains Cancellara, adding: “I will put all my knowledge and energy into this project, to ensure that TriStar becomes a global brand.” Strong cyclists are actually at an advantage in TriStar and it particularly appeals to recreational athletes.
TriStar is not a new thing. The series was founded by Georg Hochegger, member of the “IRONMAN Hall of Fame”, and experienced a meteoric rise between 2009 and 2012. 25 events were held in this short period of time, with over 30,000 athletes taking part. This rapid growth along with the exit of the main investor are however also the reasons that TriStar disappeared from the scene for four years. Now it is restarting with new partners, a new concept and a somewhat more down-to-earth feel. On the weekend of 2 and 3 September 2017, the relaunch event will take place in Rorschach in the border region where Switzerland, Germany and Austria meet.
The owners have decided to rely on strong, local partners in the implementation of the event and to use a licence structure. The medium-term plan is to expand into different countries in Europe and to be internationally active from 2020. The format with the 55.5 and 111 km distance disciplines is recognize by the International Triathlon Union (ITU).
After selling IRONMAN Klagenfurt, Georg Hochegger founded the new brand in 2009. In the short period of time from 2010 to 2012 TriStar grew rapidly, with a total of 25 events being held with over 30,000 athletes in Europe, the Caribbean and North and South America. After a four-year break, on 2 and 3 September 2017 the relaunch will take place in Rorschach (Switzerland).
222 (2 km swimming, 200 km cycling, 20 km running)
111 (1 km swimming, 100 km cycling, 10 km running)
55.5 (500 m swimming, 50 km cycling, 5 km running)
33.3 (300 m swimming, 30 km cycling, 3 km running)
11.1 (100 m swimming, 10 km cycling, 1 km running)
200 (169 km cycling, 1 km swimming, 30 km running)