The Life Time Tri Soma race has been rebranded as an Ironman event. The IRONMAN 70.3 Arizona triathlon will debut Oct. 18 in and around Tempe Town Lake. The new IRONMAN 70.3 Series race is a results of the continued partnership between IRONMAN and Life Time Fitness. This brings the number of IRONMAN 70.3 races taking place in the United States to 28.
IRONMAN and Life Time announced the continuation of their partnership with the exchange of three triathlon events.
1. The Life Time Tri Soma triathlon will be rebranded as IRONMAN 70.3 Arizona.
2. Life Time will acquire the Boulder Peak triathlon and will be rebrand it as the Life Time Tri Boulder Peak.
3. Life Time Fitness will be title sponsor of the Boulder Sprint triathlon, scheduled to take place in conjunction with IRONMAN 70.3 Boulder on June 13, 2015. In 2016, ownership of the Boulder Sprint will transfer to Life Time.
“We are proud to broaden our partnership with Life Time Fitness and are confident our relationship will continue to grow the sport of triathlon among men and women of all ages,” said Andrew Messick, Chief Executive Officer of IRONMAN. “With the popularity of IRONMAN Arizona among athletes, we are thrilled to now be able to offer an IRONMAN 70.3 event in Tempe.”
General registration for IRONMAN 70.3 Arizona will open on Wednesday, March 11, 2015 at 12:00 p.m. EST. IRONMAN 70.3 Arizona will offer 30 age-group qualifying slots to the 2016 IRONMAN 70.3 World Championship taking place in Sunshine Coast, Queensland, Australia.
More information on IRONMAN 70.3 Arizona can be found at www.ironman.com/arizona70.3.